Experience honest, rich and powerful food photography & food styling with a hint of artistic flair. With a passion towards serving the local Singapore food scene, expect nothing but the extraordinary.
Joo Chiat Kim Choo KV-2 portrait.jpg

Joo Chiat Kim Choo (Craftsmanship Campaign 2020)

Recent campaign work for Joo Chiat Kim Choo (@joochiatkimchoo) by Neo Group for the upcoming Rice Dumpling Festival.

This has got to be one of the most elaborate set we’ve ever done for a single photo - from conceptualisation, to prop sourcing, to talent sourcing/outfit, to carpentry works, to lighting set up, to food styling, to photography and to digital imaging. Couldn’t have done this without my amazing team and wonderful clients who gave us their full confidence and creative freedom to execute this campaign. 🤩 PS: This was shot in our studio.

Looking forward to creating more powerful campaign visuals for all our clients. Always thankful for opportunities like this

Client: Joo Chiat Kim Choo
Food Photographer: Brayden Lim
Food Stylist: Almanda Haley
Production Assistant: Stella Seetoh
Art Direction & Conceptualisation: Alinea Collective
Grandma Talent: Mdm Lim Siew Choo
Boy Talent: Mok Zheng Yuan
Carpentry: Chin Lai
Electrician: Lim Hung Seng
Furnitures: Florence Toh