About Us
Alinea Collective was founded by Brayden Lim and Almanda Teo through their love for photography and food. Brayden is a professional food photographer while Almanda is a professional food stylist and their mantra goes something like this - be in love with the work that you do, and work with others who feel the same.
Being in the local F&B scene for 8 years, both Brayden and Almanda are heavily involved in both commercial and campaign work. They constantly strive to push the boundaries of food visuals and have worked closely with agencies and clients like Singapore Airlines, Pizza Hut, Singapore Food Agency (SFA), Unilever, Marriott International, Yoshinoya, NTUC Fairprice, Breadtalk Group and many others. The duo work as a team and their works are often a reflection of their personality – often vivid and a tad cheeky. Their works have been featured in both ATL & BTL ads (TVCs, Out-of-home (OOH) ads, food packaging, publications etc.). Together, with an artistic eye for detail and a professional approach towards photography, they create images that are honest, rich, and memorable.
Meet the Directors
Brayden Lim
Creative Director | Head Photographer
As the Creative Director and head photographer of Alinea Collective, Brayden believes that outstanding creativity is often the product of team effort and values a close working relationship with all his clients. When Brayden first founded Alinea Collective, his vision for Alinea was to be a food photography house that specialises in creating solely food visuals for establishments in the f&b scene. Till today, Brayden stands by his philosophy of specialising in one thing and focusing on doing that one thing well.
Today, Brayden works closely with his team of food stylists, graphic designers, digital artists, videographers and set designers, who share that same vision. Together, they impact the f&b scene both locally and internationally. With a deep background in marketing, Brayden is also able to incorporate marketing strategies within his production works. Tapping on marketing knowledge as a leverage for his photography works, not only can you expect to receive great visuals but also enhanced marketability of your food, both online and offline. Brayden works with various creative agencies and clients to create visuals for marketing campaigns and his works have won awards internationally and have been featured in various advertisements and campaigns.
Almanda Haley Teo
Art Director | Food Stylist
At Alinea Collective, food styling is helmed by our head food stylist, Almanda. For Almanda, food styling is an expression of her love for food - understanding it’s limitations but also leveraging on all the amazing things that it can do. Being versatile in many cuisines, Almanda’s culinary knowledge extends anywhere from savoury to sweets. Almanda was in the field of Psychology for seven years with a first class honors in Psychology from Nanyang Technological University before she started her craft in food styling four years ago. Today, she is a self-taught food, set and prop stylist and her works have been featured on TVCs, prints and publications globally.
Being in a position with the ability to create something different everyday has always empowered Almanda to constantly push creative boundaries with her visuals. Almanda loves experimenting with different colors and textures in her conceptualisation, set building and design. It is important that key visuals are created with a story-telling purpose - she often finds herself applying aspects of consumer and social psychology onto various elements of her styling work. Almanda combines the best knowledge of her craft along with styling techniques that she has developed for herself over the years. Her styling reflects a bold, adventurous and unapologetic style that is signature in all her works.